In-store product demonstrations usually take place at major retail stores. You will see them most often at grocery stores, department stores, and malls.
Typically, product demonstrations at grocery stores focus on allowing consumers to sample a specific product, whereas demonstration offers at department stores and shopping malls cover a wider range of products and a wider variety of demonstrations. You can get information on in-store marketing via https://hapticmedia.fr/blog/en/in-store-marketing/.
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A product demonstration may include a pre-packaged product sample or a voucher distribution, but in most cases, this will be a live sample of the product the demonstrator makes. How many times have you visited a grocery store and decided to buy a product after taking it to a product demonstration?
The benefits of in-store marketing are enormous. More brands play a practical role in product demonstrations as investment pays off and consumers can try products in the middle of shopping.
In a demonstration of a shop where a shopping user can try a cookie, the user will likely buy a cookie if they like it. If they don't try the new biscuits, they'll buy a brand of biscuit that they know they like and eat frequently.
Just like an in-store product display can sway a customer to try and then purchase a particular good. It can also turn a consumer off of a brand entirely.